Easing the end of life: Startups that are helping people make the ultimate decision

Gigaom

The world of technology, particularly medical technology, tends to be consumed with making us superhuman. It wants to enhance our abilities and prolong our lives, if not enable us to live forever. But new innovations give rise to new and tough choices, and a small but growing group of startups sees it as their mission to use technology, not to extend life, but to help people make and document some of the most difficult decisions regarding the end of it.

The story of a patient from her days as a student at the Mount Sinai School of Medicine particularly haunts Azalea Kim, co-founder of the startup TrueNorth. A 60-year-old woman, who had terminal cancer, came to the emergency room one weekend evening in dire condition. Because of a complicated family situation, Kim said, she arrived alone, without any family member to serve as an advocate and describe theā€¦

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