Earlier today I posted about blogging. I wanted to expand further on the topic, by sharing this great infographic (© eMerge) about the 4 factors of blogging. In a nutshell, it signposts the 4 essential aspects of any blog entry that you would like people to read. In other words, no matter how good are the contents of your blog; if you want people to find it and read it, you have to…

→ Make sure your post entry is linked to from other web pages. This can be achieved by linking to other blog posts (either yours or others’), or linking to your blog from your professional profile page.

→ Make sure your post is easily readable: use headers, bold text, (not too many) colours and fonts. Make it as visual as you can, and use images. But remember and respect copyright.

→ Make sure you use social media to publicize your post: tweet about it, write a brief LinkedIn update on it, and so on. Remember, social media is a conversation and if you don’t talk no one will hear you.

→ Make sure your post is searchable. Tag it. Use a Google-friendly URL. See my URL up there? Don’t just use a random number: ensure that the URL for your post reflects what you are talking about.

These were my own reflections on the excellent infographic below. Enjoy!